for those who are busting their chops to kick ass in their business
Original content presented for quick easy reads. We may occasionally throw in a little non-business stuff. It could even be the BS that helps us think or laugh (both are healthy). It is labeled lagniappe (something extra).
There is one principle that is foundational to my approach to business and another principle that is foundational to this blog. They are the reason this will be one of your favorite blogs.
CATEGORY: PRINCIPLES OF BUSINESS
Tagged with: #businessfunctions, #PeterDrucker, #createcustomers, #innovatebusiness, #businessinnovation
When you distill business you realize there are only two ways to compete. Every business makes this critical binary choice.
CATEGORY: CUSTOMER CREATION
Tagged with: #businesscompetition, #businessrivals, #businessstrategy
This framework can be used like a checklist to innovate proscesses and activities of any enterprise. There are four options to consider with every process or activity.
CATEGORY: INNOVATE BUSINESS OPERATIONS
Tagged with: #businessinnovation, #innovation, #business efficiency
There are only 2 essentials of sales communications and they are the essence of every product that someone will pay for.
CATEGORY: CUSTOMER CREATION
Tagged with: #selling, #advertising, #copywriting, #businesscommunications
One out of every nine men in America will get prostate cancer in their lifetime. This article explains why PSA tests are so important.
CATEGORY: LAGNIAPPE
Tagged with: #psatest, #prostatecancer, #menshealth, #healthcare
Faced with a problem and pondering how to solve it, a vision is born. Here is an account that clarifies visioning & and gives 4 steps to making them reality.
CATEGORY: INNOVATION
Tagged with: #vision, #businessvision, #visiontoreality
There are three essentials for every business to have a chance at success. They are explained here.
CATEGORY: CUSTOMER CREATION
Tagged with: #audience, #messages, #businessprocesses, #leadgeneration, #leadnurturing, #customerexperience